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Good luck with that. One of the challenges Palm faces is explaining what the device actually is. While tiny, it's shaped like a phone and works like a phone. It has its own cellular radio, even if it's paired to your main phone's number. Yet Verizon and Palm insist it's a companion device, and won't sell it as a standalone product. "I understand why they are saying it's not a phone, but that may sow confusion," said Ross Rubin, an analyst for Reticle Research. He calls the idea of a second "lifestyle" phone a tough pitch.
Higgins said Verizon plans to train its sales iphone xr mood case force to properly push the device in stores, He hinted at promotional bundles with bigger smartphones for the holidays, Miloseski's and Nuk's resumes mean you can't completely write off this concept, Miloseski spent time working on the user interface for Gmail and Google Docs, and also helped with the development of the Chromecast streaming device, Nuk worked at Frog Design, a firm best known for working with Steve Jobs on early Apple products, He helped with the design for Beats headphones..
The two met at Samsung, where they were responsible for the Gear Fit fitness tracker and helped push the Gear smartwatch franchise toward its round face. The unique-looking Gear Fit wearable was designed by Miloseski and Nuk while at Samsung. The two broke away from Samsung in late 2016 to start the on the mobile companion project. While meeting with TCL, a Chinese company best known for making cheap televisions and Alcatel-branded phones, they began discussing the use of the Palm brand. TCL purchased the rights to the name in 2015, but hadn't done anything with it.
By March of the next year, the two had signed a deal to license the Palm name, After the success of selling connected watches, Verizon jumped iphone xr mood case in last year, Rather than the usual home screen, the new Palm uses larger app icons that you can more easily tap, "Verizon has embraced us," Miloseski said, "We're not a giant company, and they've been able to recognize that and tailor the way they work to a startup like us."What stood out to Higgins was the fact that Miloseski and Nuk didn't just shrink down the device but thought about the user experience with the tiny screen..
The other notable figure behind Palm is NBA superstar Steph Curry, who serves as an investor and creative strategy director. Anyone who remembers Alicia Keys' "work" with BlackBerry, or Lady Gaga and Polaroid, will snicker at the title, but Nuk insists Curry is an active member of the company, offering input on the Palm device's effectiveness as a workout device. Curry wasn't available for an interview because of his other job. BlackBerry plays a tangential role in this unlikely story. TCL, which licenses the Palm brand to Miloseski and Nuk, has itself paid for the rights to use the BlackBerry name in its own phones.
BlackBerry, under TCL, has been trying to make keyboards on phones a thing again, TCL, alongside HMD Global, a startup licensing the use of the Nokia name in phones, and Palm make up a trio of companies trying to restore the luster to faded brands, So far, the results have been mixed, HMD Global, for instance, got the biggest buzz by rereleasing classic Nokia candy-bar phones, While the Nokia name isn't terribly strong in the US, around the world HMD saw its market share jump to 1.1 percent in the second quarter, compared with 0.01 percent a year earlier, according to Counterpoint iphone xr mood case Research, The US is still a challenge, with the Nokia 7.1 unlikely to get very far without carrier support..
"Nokia brand driven by HMD global has been a good comeback story," said Counterpoint analyst Neil Shah. Yep, the Palm device takes photos too. TCL insists its BlackBerry lineup has exceeded expectations, even if the numbers are small. The company hopes to capture 3 percent to 5 percent of the premium phone market, though Shah notes that its share remains tiny due to limited distribution. Despite a few splashy launches, the phones, which are some of the few that retain a physical keyboard, consistently get lost in the shuffle.
Palm hopes it'll stand out by eschewing the legacy of the Palm Treo, WebOS-powered Pre or PDA, "We've taken a brand that has a love and following and reinvented it," Nuk said, Originally published Oct, 15 at 5:00 a.m, PT, Updated Oct, 16 at 5:30 a.m, PT: Added analyst and executive iphone xr mood case quotes, as well as more background, Batteries Not Included: The CNET team reminds us why tech is cool, CNET en Español: Get all your tech news and reviews in Spanish, One of the oldest names in the mobile industry just got a massive reboot..
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