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The method echoes the so-called product “drops” popularized by U.S.-based streetwear brand Supreme, which helped turn its hoodies into highly-coveted collector items, and which more than one luxury firm is now emulating as they chase a younger generation of shoppers. Italian puffer jacket maker Moncler (MONC.MI) announced last year it was ditching the world of runways to focus on monthly launches in its own stores of coats designed in collaboration with a roster of trendy designers. It still has a more permanent offering of jackets, but has said it wants to shift its entire production process to a monthly cycle.

Burberry will still produce regular summer and winter catwalk collections and other in-between ones, The company, which is looking to reposition itself as a more upmarket brand, said in September that a plan to create more targeted collections would help it limit waste, after it came under fire for destroying almost $40 million in stock last year, It has previously been one of the big advocates of a “see-now, buy-now” approach, which cuts out the six-month delay in delivering a runway collection to stores, conservative business cufflinks but requires taking a punt in terms of forecasting what will do well off the catwalk..

BEIJING (Reuters) - Amid gathering gloom over the state of the Chinese economy, exporters of motorcycles, tractors, photocopiers and Christmas tree lighting will join thousands of other companies peddling their wares at China’s largest trade fair Monday. Many of those exporters will have something in common - uncertainty over future U.S. orders as a trade war with the United States rages. The turmoil has added to concerns over the health of the Chinese economy, already under pressure from a cooling property market, a crackdown on corporate debt and risky lending practices, and a nationwide anti-pollution campaign.

The United States over the summer levied tariffs of up to 25 percent on $250 billion of Chinese goods as punishment for what it says are unfair trade practices by China, The latest tariff salvo represented half of the $500 billion of products that the United States bought from China last year, The rapid escalation of the trade dispute has taken many Chinese conservative business cufflinks exporters by surprise, At the spring session of the twice-a-year Canton Fair in Guangzhou, only a quarter of the exporters whom Reuters spoke to said they expected a full-blown trade war..

As exporters gather at the autumn session of the three-week gathering that starts Monday, a far more somber outlook is expected to pervade the tens of thousands of exhibition booths at the fair. U.S. President Donald Trump has repeatedly threatened to slap tariffs on more Chinese imports in an intensifying trade war that has led many forecasters, including the International Monetary Fund, to cut their global economic projections for 2018 and 2019. Beijing has been urging Chinese exporters to diversify their overseas destinations and rely less on the United States - China’s biggest trading partner - or turn their focus to domestic customers instead.

“Our existing U.S, orders are relatively stable, but our U.S, conservative business cufflinks clients are not increasing their orders,” said an official at a Guangzhou-based battery maker, one of many facing higher U.S, tariffs on Chinese batteries, “We’re keeping prices stable and swallowing the tariffs ourselves,” the official said, As export-reliant cities and provinces like Guangdong show the strain, policymakers are increasingly rolling out measures to help businesses weather the trade storm..

The central bank has cut the amount of cash that commercial banks need to set aside as reserves four times this year to spur lending to small businesses. The finance ministry has reduced taxes and increased tax rebates to help lower the overheads of businesses. Billion-dollar infrastructure projects have been put on the fast track to stimulate growth. The authorities, while saying they will not resort to competitive devaluation of China's currency to boost exports, have allowed the yuan CNY=CFXS to fall about 6 percent against the dollar this year.

Overall Chinese exports have been mostly resilient, with data Friday showing that September shipments soared 14.5 percent year-on-year, far exceeding expectations for an 8.9 percent uptick, The trade war with the United States is complicating an already weakening picture of growth in China this year, Beijing has set conservative business cufflinks a GDP growth target of around 6.5 percent for 2018, The economy expanded 6.9 percent last year, Growth has been slowing as China sheds excess production capacity and shuts polluting factories, with fixed asset investment slumping this year and monthly industrial output growth stuck in a relatively low range of 6-7 percent..

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