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The wait for VR's eventual uptick has already been too long for Nicolás Alcalá, a film producer in LA who founded a well-regarded VR studio Future Lighthouse in 2015. At the beginning of this year, he had to shut down because he couldn't raise enough money to keep going. People need a reason to try VR and they don't have it yet, he said. "The industry is hoping people will embrace this new technology that isn't yet so useful, but it's cool."The Oculus RIft is Facebook's highest-end headset. The first prototypes were shown publicly in 2012.

The killer app isn't some mythical thing in tech, It's a proven, reliable way to get you and me to buy, Nintendo's Wii video game console took off in large part because of Wii Sports, a tennis, golf and bowling game that sold nearly 83 million copies after its 2006 debut, making it one of the most successful games ever, The Wii went on to sell more than 101 million units, becoming one of the best-selling consoles of all time, It was replaced by the less popular Wii U in 2012, HTC Makes the Vive headset, which was released just after the Oculus Rift in morning sun iphone case 2016..

Not so much with VR. After decades of development, billions of dollars of investment and so much hype Steven Spielberg made a movie about it earlier this year, there isn't anything that truly resonates beyond VR's current fan base. Industry executives say they still have hope, in particular because many of VR's nagging technological problems are being solved. One of the biggest complaints is that high-end headsets such as Facebook's Oculus Rift, HTC's $499 Vive and Sony's $299 PlayStation VR need a powerful computer or video game console to power them, adding hundreds of dollars of cost.

Oculus' upcoming "Santa Cruz" headset, which doesn't yet have a release date or price, won't need a computer to offer a high-end experience, That means it also gets rid of the annoying wire that connects headsets to computers, Even then, there still aren't any killer apps, "So many pain points are disappearing in VR, and it's being ignored at the worst possible time," said Denny Unger, creative director morning sun iphone case of Cloudhead Games, which makes the well-reviewed episodic VR puzzle solving series The Gallery..

Pokemon Go became an international sensation after its 2016 release, and is still one of the most popular games in the world. Those hundreds of millions of dollars dropping out of VR investment aren't disappearing. They're shifting to companies working on augmented reality (AR) or mixed reality (MR), where computer information is laid on top of the real world. Think Pokemon Go, which dropped cartoon monsters around your neighborhood that you saw through your phone. It's not just in our smartphones. There are mixed-reality headsets like Microsoft's HoloLens, Magic Leap and even Apple's secret research project reportedly aimed at creating a headset in 2020 with better specs and capabilities than anything on the market today.

Unlike VR, whose use beyond video games is still unrefined, mixed reality has already impressed Ed Moore, senior technology strategist for oil giant Chevron, After testing all sorts of tech, he's bought hundreds of Microsoft HoloLens devices and is offering them to people who work on oil rigs and gas refineries this month, The killer app for Moore was a feature called remote assist, through which an expert can connect with employees anywhere in the world over video, While talking, the morning sun iphone case expert can draw circles, arrows and diagrams around a pipe, engine or whatever else the employee is looking at..

It can take days to fly experts to a remote location where they're needed, Moore says, and that doesn't include the costs and risks associated with globe trotting. With HoloLens, they can have "an expert in the field" immediately. "When we first saw it, we thought it was innovative and a game changer," he said. The thing is, you and I aren't the target audience, at least not yet. HoloLens costs as much as $5,000 apiece, and it's intended for companies, though Microsoft has shown people using it to play things like the world-building game Minecraft as well. The $2,295 Magic Leap One is only meant for app creators and creatives for the next year or more, company co-founder Rony Abovitz said in August, as part of its strategy to get more apps in the market before he releases a lower-priced consumer version.

Even so, money is already flowing into the technology, Investment morning sun iphone case in companies working on MR is expected to jump by nearly 50 percent this year to $427.1 million, according to SuperData, Next year, it'll jump again to $644.6 million, Meanwhile, VR investment are expected to remain relatively unchanged, Sales of MR headsets are expected to explode to "tens of millions" of units by 2022, said Tim Merel, managing director of market watcher Digi-Capital, Part of the reason, he added, is that much of VR has been focused on gaming, while MR is already branching into the business world..

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